Softheme @ The Ukrainian CRM Forum

On March 31st Softheme and its partner Salesforce participated in the first Ukrainian forum on the questions of customer relationship management and related services – “CRM Step by Step: Choice, Integration and Effective Usage”.

Below you can find out some details about the Ukrainian CRM Forum with numerous photos.

First of all, the key points of the CRM Forum:

  • First specialized CRM forum in Ukraine;
  • 22 industry experts;
  • 200 representatives of client-oriented companies;
  • 10 companies with exhibition stands (Softheme and Salesforce were one of them);
  • Lots of CRM presentations.



During the CRM Forum, industry experts discussed such questions as: architecture of the analytical and operating systems; launch and configuration management; customer-centric approach as the paradigm of a successful business. A separate block was dedicated to the communication tools with clients, such as – loyalty programs, mobile apps and coupons, IP telephony, customer cards.



During the first part of the CRM Forum, experts shared their experience of working with different clients, opportunities and the variety of CRM-systems, solutions implementation and analytical trends. According to Liubov Malykh from Salesforce, we’re seeing an era of a customer who dictates its desires to the company and not vice versa. “Customer experience is your currency” – says Ms. Malykh.

During the second part, the attendees watched presentations of the real cases of such companies as Vodafone, Ukrposhta, Socar, Petcube, Tarantino Family, Fishka, and others.



At the same time, there was an exhibition of 10 vendors and integrators, where the companies presented their latest solutions and developments. The attendees got an opportunity to meet such exhibitors as Softheme and Salesforce (one stand), Ringostat, Manzana S.M., Oracle, Datas, Terrasoft, Binotel, E-Consulting, and Smartbusiness.


Also, if you’re interested in CRM solutions for business, then we’re inviting you to visit a conference that is organized by Softheme and Salesforce on April 6th. Read the details and register for free: