Customer relationship management (CRM) is a widely-implemented strategy for managing a company’s interactions with customers, clients and sales prospects. It involves using technology to organize, automate, and synchronize business processes—principally sales activities, but also those for marketing, customer service, and technical support. The overall goals are to find, attract, and win new clients, nurture and retain those the company already has, entice former clients back into the fold, and reduce the costs of marketing and client service. Customer relationship management describes a company-wide business strategy including customer-interface departments as well as other departments.

We’d like to present you a project about the history of CRM: CRM Software History Timeline by Software Advice. The creation of this timeline came about when they were researching the history of CRM and found that there wasn’t really a comprehensive account of the CRM software industry’s history available online. CRM is an established segment of the software industry, having been around for nearly 30 years. Several innovative technologies have arisen from CRM that have changed the way companies conduct business, specifically in sales, marketing and customer service. So, Software Advice wanted to aggregate the information they found into one place to make it available to the general public.

For today the timeline includes 18 key events that have shaped the CRM software industry over the last 30 years. The CRM Software History Timeline is interactive in that people can submit dates and events that they deem to be important in the history of CRM software.

The company Software Advice wants to add another 20 events and dates. May be you can help them with this project?

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