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What makes people follow brands?

Thursday, June 30th, 2011

social media following

All big brands care about their representation in major social networks. Number of Likes and followers has become valuable criterias of success of social media strategies. Social CRM company Get Satisfaction created infogrphics that highlights reasons why people follow brands on Facebook, MySpace and Twitter.

It’s not surprising that almost 40% of Facebook, MySpace and Twitter users follow brands to get special offers. Want to know what else pushes people to join companies in the social media? See infographic and adjust your approcahes to the interests of real-world users! (more…)

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Tags: facebook, following, social media, social networking, twitter
Posted in Blog, CRM, Industry news, SEO, Social network | 1 Comment »

Facebook and Twitter ‘help to politicize’ today’s youth

Tuesday, March 1st, 2011

The web, social networking in particular, is helping to politicize younger people, according to the University of California’s Humanities Research Institute.

The research studied over 2,500 members of the Generation Y over a number of years and found that based on social media updates, younger people are more likely to engage with their government if given the accessibility to so.

(more…)

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Tags: facebook, Internet, social media, Social network, social network applications, social networking, socialization, twitter, Web
Posted in Internet, Social network, Web | No Comments »

Fighting Spam and Scams on Twitter

Tuesday, February 22nd, 2011

Twitter presents a relatively new frontier for spammers, malware creators, and all around bad guys, which in turn has created the opportunity for security researchers and vendors alike to try to figure out, and put a stop to, their efforts.

One company that’s trying to get a handle on the size of the problem, and on ways to fight it, is Barracuda Networks. During a talk at the RSA security conference here, which wraps up tomorrow, Barracuda outlined some of the research it’s been doing in this area over the past two years.

(more…)

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Tags: Barracuda Networks, cloud services, facebook, malware, search engine, Social network, Spam and Scams, spammers, twitter
Posted in Blog, Cloud computing, Internet, Web | No Comments »

Yahoo Mail Gets a Refresh Beta, Adds Twitter

Thursday, October 28th, 2010

Speed and spam topped the list of what Yahoo was trying to improve in its next version, a beta of which will start rolling out to users Tuesday night. The redesigned version takes inspiration from Yahoo’s iPad and Android clients for the market-leading, Web-based mail service, and not only adds the speed and spam reduction, but also brings Twitter into its fold and, like Microsoft’s updated Hotmail service, can now display photos and videos within users’ inboxes.

David McDowell, Yahoo’s senior director of product management for Yahoo Mail, about the new mail version: “People spend more than 30 billion minutes a month on Yahoo Mail, so if we make a change, it’s significant,” said McDowell. “If you were to stack up users lists of complaints about e-mail, speed and spam would be at the top of the list, and we’ve tackled both head on with this release. Yahoo Mail’s been re-architected from the ground up with speed and performance in mind, and it’s actually two times faster than our existing version—much faster to load and much faster to navigate.”

(more…)

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Tags: facebook, Industry news, Internet, IT services, twitter, Web design, Web development, web solution, Web testing, website, yahoo!
Posted in Internet, News, Web, Web design, Web development, Web testing | 10 Comments »

Softheme Resource Catalogue

Monday, March 29th, 2010

Where to find information about Softheme

Softheme has taken care so that people interested in our company and services could easily find needed information about us. We not only maintain a corporate website and blog, but also created profiles and channels on numerous social networking sites. To promptly reach information about Softheme, please feel free to use the following online resources:

Softheme website – official Softheme website where you can find detailed information about our software outsourcing capabilities and offerings.

Softheme blog – official Softheme blog where we regularly share our knowledge and ideas about software outsourcing.

Softheme on Twitter - official Softheme Twitter channel where you can follow the news from our company and the outsourcing industry.

Softheme on LinkedIn - official Softheme LinkedIn profile where you can follow our staff updates.

Softheme on SlideShare - official Softheme SlideShare channel where you can find the latest presentations from our company. In each of the presentations we share our practical knowledge on software outsourcing.
Softheme on Retaggr - official Softheme online business card, full list of company profiles on other web resources.
Softheme on Delicious - official Softheme bookmarking channel, latest bookmarks about the company and software outsourcing.