Posts Tagged ‘sales and marketing’

5 things to avoid in IT outsourcing sales

Tuesday, December 13th, 2011

IT-sales-mistakesEnd of the year is the time for planning and concluding outsourcing contracts.

For our customers and everyone involved in IT sales we have prepared these tips that might help find a relevant outsourcer or sell IT outsourcing services more effectively.

5 Things to avoid in IT outsorcing sales (more…)

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Posted in Application development, Blog, IT services, Offshore, Organization, Outsourcing, Process | 1 Comment »

Welcome our Extended Web 2.0 Offerings

Monday, August 1st, 2011

extended web 2.0 offeringsSoftheme’s got great experience in developing robust Web 2.0 websites based on ASP .NET, Python, PHP, HTML/CSS, JavaScript, Flash and other technologies. Providing mature outsourced development and testing services means that we need to go further.

So we’re happy to present you our extended complementary services for Web 2.0 business owners:

1. 2D and 3D design, including interactive features.

2. Hosting selection and management (including cloud solutions)

3. Web marketing support:

  • keyword selection and optimization
  • creation of optimized texts and landing pages
  • selecting relevant pictures
  • turn-key content management services
  • press releases and PR article submission
  • webinar support
  • sales leads processing using on-line popular tools
  • live chat support

Softheme is ready to become your single point of contact for all development, coding and support issues. Need someone to code the new features? Create a banner? Launch a PPC campaign? Add pages? Test the new functionality? We’re ready to start doing that within 1 day!

For clients who order dedicated development and/or testing teams we can provide all these services for free! To get more details contact us via skype: softheme or email: info@softheme.com

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Posted in Application development, Custom application development, IT services, Internet marketing, News, Offshore, Software development, Software testing, Ukraine, Web, Web design, Web development, Web testing | No Comments »

The truth about QR codes effectiveness

Tuesday, May 10th, 2011

qr-codeAfter years of usage in Japan and South Korea, QR codes became a trendy marketing feature in the USA and then in the rest of the world. So it’s just the right time to find out: are they worth spending time and efforts?

To give answer to this question Baltimore advertising agency MGH has conducted a survey to discover the attitude and reaction of end-users to ads containing QR codes. As it turned out, 72% of respondents are likely to remember advertisement that contained QR code.

But recalling is not everything marketers are looking for. What they really want is involvement. And here situation is as follows:  32% of smart phone owners have used a QR code at least once. They did that to enter contests, access extra information or otther content. Not bad, unless we take into account the fact that not all people own smartphones. According to Comscore, in the USA they make 27%. Naturally, in Ukraine this figure is lower yet - about 11%. (more…)

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Posted in Blog, Industry news, Marketing | 2 Comments »

Three Steps to a Successful CRM Strategy

Thursday, April 15th, 2010

Creating an effective customer relationship management (CRM) strategy is different for each company. Yet, there are three key steps which we would suggest to take into account and which can be applied to building any CRM strategy. These three steps to a successful CRM strategy are:

  • setting the direction
  • reviewing the current situation
  • creating a plan

Building a CRM Strategy

A CRM strategy which is developed in isolation is ineffective. It should function in linkage with the overall corporate strategy, and should base on existing sales or marketing strategies. Following the below three steps will ensure that your CRM strategy will succeed.

(more…)

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Posted in CRM | No Comments »
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