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What makes people follow brands?

Thursday, June 30th, 2011

social media following

All big brands care about their representation in major social networks. Number of Likes and followers has become valuable criterias of success of social media strategies. Social CRM company Get Satisfaction created infogrphics that highlights reasons why people follow brands on Facebook, MySpace and Twitter.

It’s not surprising that almost 40% of Facebook, MySpace and Twitter users follow brands to get special offers. Want to know what else pushes people to join companies in the social media? See infographic and adjust your approcahes to the interests of real-world users! (more…)

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Tags: facebook, following, social media, social networking, twitter
Posted in Blog, CRM, Industry news, SEO, Social network | 1 Comment »

Microsoft adds Groupon-style deals to Bing

Friday, March 4th, 2011

Microsoft has rolled out a new incentive to attract and keep more Bing users: Group deals.

On March 3, Microsoft introduced “Bing deals” for the desktop and mobile (m.bing.com) via a partnership with The Dealmap. Via the partnership, Bing users in the U.S. will get access to “more than 200,000 unique offers in over 14,000 cities and towns,” according to Microsoft. The Dealmap aggregates group deals from sources including Groupon, Living Social and Restaurant.com, among other sites.

Update: For now, on the mobile front, Bing deals are for iPhone and Android phones only, as reader @thedavidk pointed out. Microsoft’s official statement: “The (deals) functionality is based on HTML5 and will work with phones that support it, but today is being released for iOS and Android. Windows Phone 7 announced that they will have HTML5 support in an update later this calendar year, at which point deals will work great on Windows Phone.”

(more…)

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Tags: android, bing, facebook, google maps, Internet, iPhone, microsoft, search engine, Web, Web development, windows phone
Posted in Industry news, Internet, News, Web, Web development | No Comments »

Facebook and Twitter ‘help to politicize’ today’s youth

Tuesday, March 1st, 2011

The web, social networking in particular, is helping to politicize younger people, according to the University of California’s Humanities Research Institute.

The research studied over 2,500 members of the Generation Y over a number of years and found that based on social media updates, younger people are more likely to engage with their government if given the accessibility to so.

(more…)

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Tags: facebook, Internet, social media, Social network, social network applications, social networking, socialization, twitter, Web
Posted in Internet, Social network, Web | No Comments »

Fighting Spam and Scams on Twitter

Tuesday, February 22nd, 2011

Twitter presents a relatively new frontier for spammers, malware creators, and all around bad guys, which in turn has created the opportunity for security researchers and vendors alike to try to figure out, and put a stop to, their efforts.

One company that’s trying to get a handle on the size of the problem, and on ways to fight it, is Barracuda Networks. During a talk at the RSA security conference here, which wraps up tomorrow, Barracuda outlined some of the research it’s been doing in this area over the past two years.

(more…)

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Tags: Barracuda Networks, cloud services, facebook, malware, search engine, Social network, Spam and Scams, spammers, twitter
Posted in Blog, Cloud computing, Internet, Web | No Comments »

Facebook Places Deals to Target Local Business Ads in UK and Europe

Tuesday, February 1st, 2011

Facebook made a significant move into the potentially lucrative local business advertising space on Monday with the launch in the UK and other European countries of Places Deals, which gives users discounts and benefits with nearby shops, restaurants and venues through their mobile phones.

Launched in the US last November, Facebook Deals lets users ‘check in’ to venues via the Places feature on its mobile app for iPhone, Android and through facebook.com on some smartphones.

(more…)

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