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Posts Tagged ‘CRM’

A Changing Landscape for CRM Outsourcing in 2011

Tuesday, November 23rd, 2010

The coming year will bring changes and growth in CRM outsourcing as several new industries begin to see it as a vital part of their operations and the best way to meet the challenges that their sector faces. And as new industries awaken to the benefits of CRM outsourcing, new communications tools will also be prominent feature in 2011. Social media will become a mainstream, albeit niche, communications channel for managing the customer relationship.

New industries open up

The promise of new industries beginning to take on third-party contact centers is an appealing one for suppliers, but which industries will make the jump to outsourcing their CRM and why?

We believe it will be government, healthcare and utilities that will make the greatest moves towards CRM outsourcing in 2011 and that primarily cost-cutting will be at the heart of this move.

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Tags: business model, contact centers, CRM, CRM outsourcing, crm strategy, healthcare organisations, Outsourcing, outsourcing market, social networking
Posted in Blog, CRM, IT services, Industry news, Nearshore, News, Offshore, Outsourcing | 2 Comments »

CRM Software History

Monday, November 8th, 2010

Customer relationship management (CRM) is a widely-implemented strategy for managing a company’s interactions with customers, clients and sales prospects. It involves using technology to organize, automate, and synchronize business processes—principally sales activities, but also those for marketing, customer service, and technical support. The overall goals are to find, attract, and win new clients, nurture and retain those the company already has, entice former clients back into the fold, and reduce the costs of marketing and client service. Customer relationship management describes a company-wide business strategy including customer-interface departments as well as other departments.

We’d like to present you a project about the history of CRM: CRM Software History Timeline by Software Advice. The creation of this timeline came about when they were researching the history of CRM and found that there wasn’t really a comprehensive account of the CRM software industry’s history available online. CRM is an established segment of the software industry, having been around for nearly 30 years. Several innovative technologies have arisen from CRM that have changed the way companies conduct business, specifically in sales, marketing and customer service. So, Software Advice wanted to aggregate the information they found into one place to make it available to the general public.

For today the timeline includes 18 key events that have shaped the CRM software industry over the last 30 years. The CRM Software History Timeline is interactive in that people can submit dates and events that they deem to be important in the history of CRM software.

The company Software Advice wants to add another 20 events and dates. May be you can help them with this project?

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Tags: CRM, CRM software, CRM Software History Timeline, customer relationship management, Internet, project, technology, web projects, web solution
Posted in Application development, CRM, Internet, Web, Web development | 3 Comments »

Three Steps to a Successful CRM Strategy

Thursday, April 15th, 2010

Creating an effective customer relationship management (CRM) strategy is different for each company. Yet, there are three key steps which we would suggest to take into account and which can be applied to building any CRM strategy. These three steps to a successful CRM strategy are:

setting the direction
reviewing the current situation
creating a plan

Building a CRM Strategy

A CRM strategy which is developed in isolation is ineffective. It should function in linkage with the overall corporate strategy, and should base on existing sales or marketing strategies. Following the below three steps will ensure that your CRM strategy will succeed.

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Tags: approach, change management, competitive advantage, corporate strategy, CRM, crm strategy, crm vision, customer base, customer loyalty, customer relationship management, planning, sales and marketing
Posted in CRM | No Comments »

Softheme Summarizes 2009 Results and Achievements

Tuesday, January 26th, 2010

2009 was a tough year for all businesses worldwide due to complex economic conditions. Software outsourcing has also experienced the influence of recession, being one of the most globally integrated business domains. It was the year of cutting costs and seeking new opportunities; and when it has passed, it’s a good time to summarize the outcomes.

“Today it’s evident that the past year not only slowed down some outsourcing trends but also streamlined the evolvement of others,” states Softheme Chief Executive Vadim Sharko.

Softheme Summarizes 2009 Results and Achievements

“iPhone development was one of those new trends for us which gained in popularity during 2009. Development of small and single-purpose applications for mobile devices is financially beneficial – they require relatively modest investments and are sold well. Each day Apple’s AppStore is refilled with a variety of new hot applications and tools.”

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Tags: 2009 results, cms, CRM, economic crisis, economic downturn, ERP, global recession, iphone development, microsoft, Outsourcing, php, Software outsourcing, Software testing, sun, Web development
Posted in Independent testing, Nearshore, Offshore, Outsourcing, Project management, Software development, Software outsourcing, Software testing, Web development, Web testing, iPhone | 2 Comments »

Gartner: 22 Percent Growth in Global SaaS Earnings in 2009

Monday, October 26th, 2009

The latest forecasts of Gartner, the world’s leading information technology market research and advisory company, show that the market for software-as-a-service (SaaS) is expected to reach $8 billion in 2009, which is a 22% increase from 2008 revenue of $6.6 billion. Besides, the market will be consistently growing through 2013 with the worldwide SaaS revenue reaching the figure of $16 billion for the enterprise application market.

“The adoption of SaaS continues to grow and evolve within the enterprise application markets as tighter capital budgets in the current economic environment demand leaner alternatives, popularity increases, and interest for platform as a service and cloud computing grows,” said Gartner representatives.

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