Posts Tagged ‘crm strategy’

A Changing Landscape for CRM Outsourcing in 2011

Tuesday, November 23rd, 2010

The coming year will bring changes and growth in CRM outsourcing as several new industries begin to see it as a vital part of their operations and the best way to meet the challenges that their sector faces. And as new industries awaken to the benefits of CRM outsourcing, new communications tools will also be prominent feature in 2011. Social media will become a mainstream, albeit niche, communications channel for managing the customer relationship.

crm-outsourcing

New industries open up

The promise of new industries beginning to take on third-party contact centers is an appealing one for suppliers, but which industries will make the jump to outsourcing their CRM and why?

We believe it will be government, healthcare and utilities that will make the greatest moves towards CRM outsourcing in 2011 and that primarily cost-cutting will be at the heart of this move.

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Three Steps to a Successful CRM Strategy

Thursday, April 15th, 2010

Creating an effective customer relationship management (CRM) strategy is different for each company. Yet, there are three key steps which we would suggest to take into account and which can be applied to building any CRM strategy. These three steps to a successful CRM strategy are:

  • setting the direction
  • reviewing the current situation
  • creating a plan

Building a CRM Strategy

A CRM strategy which is developed in isolation is ineffective. It should function in linkage with the overall corporate strategy, and should base on existing sales or marketing strategies. Following the below three steps will ensure that your CRM strategy will succeed.

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