approach « Softheme Blog » Software Outsourcing Ukraine

Posts Tagged ‘approach’

Three Steps to a Successful CRM Strategy

Thursday, April 15th, 2010

Creating an effective customer relationship management (CRM) strategy is different for each company. Yet, there are three key steps which we would suggest to take into account and which can be applied to building any CRM strategy. These three steps to a successful CRM strategy are:

setting the direction
reviewing the current situation
creating a plan

Building a CRM Strategy

A CRM strategy which is developed in isolation is ineffective. It should function in linkage with the overall corporate strategy, and should base on existing sales or marketing strategies. Following the below three steps will ensure that your CRM strategy will succeed.

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Tags: approach, change management, competitive advantage, corporate strategy, CRM, crm strategy, crm vision, customer base, customer loyalty, customer relationship management, planning, sales and marketing
Posted in CRM | No Comments »

Project Scope Management: Softheme View

Wednesday, April 8th, 2009

In the next several posts we would like to discuss the basics of scope management since it is one of the most important parts of project management which we at Softheme pay special attention to. Due to proper application of scope management approaches to the projects of our clients, Softheme is so successful and productive in delivering projects of various complexity levels. So we believe it would be useful to share our experience regarding this matter.

Scope management is a starting point for any project

However, with web being a more dynamic sphere of development, we believe that scope management is better applicable to application development which usually requires a more thorough approach.

It is needless to say that the most common reason behind project failures is poor scope definition. This means that the expectations of the stakeholders, mainly of the client or sponsor, and the expectations of the project team are quite different. Being a most difficult problem, it is nevertheless critical to the success of the project. Projects fail due to many reasons, and understanding them does a good job in helping to avoid failures.

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Tags: Application development, approach, project, Project management, project manager, project scope, project team, scope definition, Scope management, softheme, stakeholder, Web development
Posted in Process, Project management, Scope management, Web design | No Comments »

Usability: We care about it

Friday, April 3rd, 2009

Before creating a website, any web developer should understand the importance of making such a tool which is comfortable for a user. When visiting a site, Internet surfers primarily expect to see an easy-to-use system able to help them achieve desired result. Such an ease of website use is referred to what is called usability which is determined by creative look, intuitive navigation, and easy information accessibility.

With our diverse experience we at Softheme are able to develop sites delivering core information about the client’s business directly to the target user. Recognizing the importance of a solid approach to project development, we focus on providing our customer with an ergonomic and usable web solution. We are committed to a constant assessment of all practical standards and innovative technological practices in web design and development. Applying our knowledge into regular activities and work, we emphasize on day-to-day improvement of result quality.

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