Wanted: people with the ability to see the relationships in big data, says Stephen Brobst, CTO of Teradata
We are running out of people with the imagination, skills and tools to take advantage of the zettabytes of data our information systems are starting to produce, and this shortage promises to become a crisis for businesses that seek to compete based on their capacity to innovate.
The present corporate mantra is to compete using better and faster business intelligence. The ability to transform data into competitive advantage is, therefore, a critical success factor today.
Increasingly, companies are directing their business intelligence activities at operational decision-making as well as strategic decision-making. After all, a strategy is only as good as its execution. In practical terms, this means using new insights to deliver superior supply chain efficiency, risk management, sales execution and customer experiences, so creating sustainable advantage.
We have created more data in the last three years than in the previous 40,000 of human history. We have moved from the exabyte age of storing and analysing transactions to the zettabyte age of storing and analysing interactions.
