Posted by Anton Blotskiy, Marketing Consultant, Softheme
April 9th, 2010

Squidoo: Put a Lens on Your Idea

Internet offers more and more interesting tools for various users’ needs each day. One of such tools is Squidoo.

Squidoo is a unique publishing platform and community that makes it easy for you to create the so-called “lenses” online. The latter are pages, kind of like signposts or overview articles. You gather everything you know about your topic of interest in such lens and snap it all into focus by publishing it online. Like the lens of a camera, your page is your perspective on something important for you. It is a really great tool for sharing your knowledge, promoting your ideas, and bringing it all to the wide public. After all, Squidoo is totally SEO-friendly.

Squidoo

Adding simple text and picture objects is not all that you can do. First of all, Squidoo supports HTML tags which can be inserted into text. The tool also lets adding various interactive modules and widgets to your lenses. Among the most popular modules are Amazon Spotlight, YouTube videos, Flickr photos, Weather, Wikipedia, blog RSS, eBay, Delicious bookmarks, Google maps, to name a few. You can also optimize the look of your lens by changing themes, and do a lot of other things with your lenses. All these features let you create your own customized pages which will be unique and interesting to others.

To have a better understanding how a typical lens looks like, take a look at the ones we have made ourselves:

 

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