Provided by Gartner, the world’s largest technology business research authority, the new research has shown that the worldwide customer relationship management (CRM) market experienced growth during last year (2008).
Those interested in IT outsourcing might find curious the figures which Gartner came up with. The researchers found that the global CRM market achieved revenues of $9.15 billion in 2008. According to statistics, this figure shows a 12.5% increase on the $8.13 billion revenue reported in the previous year.
Gartner comments on the situation: “Despite financial market volatility, the worldwide CRM market enjoyed its fifth consecutive year of double-digit growth as businesses continued to invest in solutions across all sub-segments.”
The researchers also discovered that the interest in social networking and social software had been rising over last year where software-as-a-service (SaaS) accounted for almost 20% of the CRM software revenue and made the latter the market’s main driver.
Plus, the organization revealed that today the main market for CRM software is the Western economies while emerging economies are increasing their demand for the applications.
As far as Softheme’s position towards the CRM software market, our company considers this market to be highly perspective and demanded. Softheme actively implements these types of software solutions having developed a number of SaaS and CRM applications during 2008 and 2009.
See also: A Changing Landscape for CRM Outsourcing in 2011
CRM Software History
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