Archive for the ‘Marketing’ Category

How to Develop a Successful Application? Basic Tips

Friday, January 18th, 2013

mobile-app-development

Today business world puts a great emphasis on good mobile applications as they can be, if done correctly, an important method of quick and effective communication with their customers. Too often businesses do not take into account all of the particular specifics of mobile platforms as related to their users; instead they just develop an application for the record. This is a huge mistake. There are some basic and simple tips of how to develop a better application and to achieve the results you want.

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Content Marketing Plan for 2013

Friday, December 14th, 2012

content-marketing

During the last year we’ve seen lots of global changes in the internet marketing sphere. The main change is the understanding that there is no easy way in SEO. The next big thing will be to put more attention to the content marketing. (more…)

New Marketing Service – Cost-Effective Marketo Automation Support

Monday, November 19th, 2012

20121022-marketo

Softheme is growing constantly by improving and enlarging the number of its professional services. We’re happy to announce the addition of a new service to the company’s portfolio. Beginning with this week, Softheme will be providing cost-effective Marketo automation support. For the details of this service, please see the rest of the post.

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Softheme at iForum [Pics]

Wednesday, April 18th, 2012

iForum 2012

With more than 6000 registered visitors, iForum definitely is the largest industry event for those interested in Internet technologies, Internet marketing, social media and mobile development. More pics and comments on what it was like in 2012 >> (more…)

The truth about QR codes effectiveness

Tuesday, May 10th, 2011

qr-codeAfter years of usage in Japan and South Korea, QR codes became a trendy marketing feature in the USA and then in the rest of the world. So it’s just the right time to find out: are they worth spending time and efforts?

To give answer to this question Baltimore advertising agency MGH has conducted a survey to discover the attitude and reaction of end-users to ads containing QR codes. As it turned out, 72% of respondents are likely to remember advertisement that contained QR code.

But recalling is not everything marketers are looking for. What they really want is involvement. And here situation is as follows:  32% of smart phone owners have used a QR code at least once. They did that to enter contests, access extra information or otther content. Not bad, unless we take into account the fact that not all people own smartphones. According to Comscore, in the USA they make 27%. Naturally, in Ukraine this figure is lower yet - about 11%. (more…)

SWIT Investor Day