Archive for the ‘Internet marketing’ Category

IT Weekend in Odessa [Pics]

Monday, August 22nd, 2011

Odessa IT eventsAs you know, last weekend was rich in opportunities for IT specialists to meet and learn something new during three important industry events.

The first one - Mobile Developer Day. Representatives of Samsung and Microsoft told about about perspectives and specific features of the process of mobile development under their platforms.  There were also interesting presentations about usability of mobile software, augmented reality and opportunities for monetization of mobile apps. All speakers agreed in one thing - that mobile development market is constantly gorwing, so developers can be sure that within the next few years they will have plenty of work to do. (more…)

Why you should spend this weekend in Odessa

Thursday, August 18th, 2011

Three important events are going to take place in Odessa this weekend.

On Friday representatives of our mobile development department will visit Mobile developer day to hear about mobile development and QA technologies, usability and monetization of mobile apps. You can learn more about the program here.

On Saturday we plan to visit IT Jam - informal gathering of IT specialists, where we will attendmaster-classes of our colleagues and just enjoy communication. This event is the largest, that’s why it’s so interesting to be there.

On Sunday we’re going to OdessaCamp, where we expect to learn something new about SEO, social media marketing and industry trends from businessmen, bloggers and developers.

As you can see, every IT specialist  can find something useful for himself  this weekend in Odessa. So see you there!


IT-Jam Odessa August 20 2011

Google updates sitelinks

Wednesday, August 17th, 2011

In a recent blog post Google unveiled their ‘expanded and improved’ sitelinks. For those who don’t know what sitelinks are, that’s what they looked loke before:

sitelinks

Google’s blog post says: ‘Sitelinks help you quickly navigate to the most relevant part of the site, which is particularly handy for large and complex websites. Sitelinks can also give you a good overview of a website’s content, and let webmasters expose areas of the site that visitors may not know about’.

Understanding the value of sitelinks, Google’s specialists has always paid attention to improving them. At first sitelinks had been rearrenged into columns, then their number was doubled and sitelinks started showing for more results.

Now we’re dealing with further improvements. (more…)

Welcome our Extended Web 2.0 Offerings

Monday, August 1st, 2011

extended web 2.0 offeringsSoftheme’s got great experience in developing robust Web 2.0 websites based on ASP .NET, Python, PHP, HTML/CSS, JavaScript, Flash and other technologies. Providing mature outsourced development and testing services means that we need to go further.

So we’re happy to present you our extended complementary services for Web 2.0 business owners:

1. 2D and 3D design, including interactive features.

2. Hosting selection and management (including cloud solutions)

3. Web marketing support:

  • keyword selection and optimization
  • creation of optimized texts and landing pages
  • selecting relevant pictures
  • turn-key content management services
  • press releases and PR article submission
  • webinar support
  • sales leads processing using on-line popular tools
  • live chat support

Softheme is ready to become your single point of contact for all development, coding and support issues. Need someone to code the new features? Create a banner? Launch a PPC campaign? Add pages? Test the new functionality? We’re ready to start doing that within 1 day!

For clients who order dedicated development and/or testing teams we can provide all these services for free! To get more details contact us via skype: softheme or email: info@softheme.com

Mobile apps are more popular than web?

Wednesday, June 22nd, 2011

Surveys show that customers tend to spend more time using mobile apps that accessing Internet via traditional PCs and laptops.

According to Mary Meeker, KPCB, in 2011 smartphone and tablet shipments exceed those of desktop and notebook shipments. An interesting report by Flurry shows that for the time ever, daily time spent in mobile apps is 9% and currently makes 81 minutes versus the average of 74 minutes of using Internet on desktops and laptops. What’s even more interesting that it took only three years to achieve such great level of usage. The main drivers of the process were iOS and Android-based devices. That’s what we have:

mobileapp_vs_web_consumption

(more…)

SWIT Investor Day