
mobile visits
Today’s situation with mobile purchases can be compared to internet purchses of the late 90’s. It is not huge yet, but the upgoing trend gives us some hints that it will be. Does it make sense to consider the new channel of sales? Yes, indeed. The next big question is which sub-channels of this channel to use first?
Native mobile apps VS web apps
Mobile websites are easier to create and maintain, but they generate only half of all visits from mobile devices and are less user-friendly than native apps due to technological constraints. Besides, native apps in some cases are more convertible (iPhone – 30% more, Android nearly the same, BlackBerry – less convertible, than average mobile website according to Kony Solutions). (more…)














