CRM « Softheme Blog » Software Outsourcing Ukraine

What makes people follow brands?

Thursday, June 30th, 2011

social media following

All big brands care about their representation in major social networks. Number of Likes and followers has become valuable criterias of success of social media strategies. Social CRM company Get Satisfaction created infogrphics that highlights reasons why people follow brands on Facebook, MySpace and Twitter.

It’s not surprising that almost 40% of Facebook, MySpace and Twitter users follow brands to get special offers. Want to know what else pushes people to join companies in the social media? See infographic and adjust your approcahes to the interests of real-world users! (more…)

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Tags: facebook, following, social media, social networking, twitter
Posted in Blog, CRM, Industry news, SEO, Social network | 1 Comment »

A Changing Landscape for CRM Outsourcing in 2011

Tuesday, November 23rd, 2010

The coming year will bring changes and growth in CRM outsourcing as several new industries begin to see it as a vital part of their operations and the best way to meet the challenges that their sector faces. And as new industries awaken to the benefits of CRM outsourcing, new communications tools will also be prominent feature in 2011. Social media will become a mainstream, albeit niche, communications channel for managing the customer relationship.

New industries open up

The promise of new industries beginning to take on third-party contact centers is an appealing one for suppliers, but which industries will make the jump to outsourcing their CRM and why?

We believe it will be government, healthcare and utilities that will make the greatest moves towards CRM outsourcing in 2011 and that primarily cost-cutting will be at the heart of this move.

(more…)

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Tags: business model, contact centers, CRM, CRM outsourcing, crm strategy, healthcare organisations, Outsourcing, outsourcing market, social networking
Posted in Blog, CRM, IT services, Industry news, Nearshore, News, Offshore, Outsourcing | 2 Comments »

CRM Software History

Monday, November 8th, 2010

Customer relationship management (CRM) is a widely-implemented strategy for managing a company’s interactions with customers, clients and sales prospects. It involves using technology to organize, automate, and synchronize business processes—principally sales activities, but also those for marketing, customer service, and technical support. The overall goals are to find, attract, and win new clients, nurture and retain those the company already has, entice former clients back into the fold, and reduce the costs of marketing and client service. Customer relationship management describes a company-wide business strategy including customer-interface departments as well as other departments.

We’d like to present you a project about the history of CRM: CRM Software History Timeline by Software Advice. The creation of this timeline came about when they were researching the history of CRM and found that there wasn’t really a comprehensive account of the CRM software industry’s history available online. CRM is an established segment of the software industry, having been around for nearly 30 years. Several innovative technologies have arisen from CRM that have changed the way companies conduct business, specifically in sales, marketing and customer service. So, Software Advice wanted to aggregate the information they found into one place to make it available to the general public.

For today the timeline includes 18 key events that have shaped the CRM software industry over the last 30 years. The CRM Software History Timeline is interactive in that people can submit dates and events that they deem to be important in the history of CRM software.

The company Software Advice wants to add another 20 events and dates. May be you can help them with this project?

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Tags: CRM, CRM software, CRM Software History Timeline, customer relationship management, Internet, project, technology, web projects, web solution
Posted in Application development, CRM, Internet, Web, Web development | 3 Comments »

Microsoft Launches “Cloud” Version of Office

Wednesday, October 20th, 2010

As websites continue to evolve from static pages to interactive tools rivaling desktop apps, you’re bound to hear more and more about cloud computing. Under the model, your computer wouldn’t need tons of storage or processing power, but would make use of those resources on remote servers and instead act more as a remote terminal. One of the biggest names in software is in the middle of making that move to a cloud-based system, as Microsoft announced the launch of online-based Office 365.

Office 365, scheduled to ship next year, is now available in limited beta form in 13 countries and regions and includes Office Web Apps, Exchange Online, SharePoint Online and Lync Online.

Combining some of Microsoft’s existing cloud-based services, it will be available through most browsers, including Mozilla’s Firefox, Apple’s Inc’s Safari and Google’s Chrome, and can be used on mobile devices such as Research in Motion Ltd’s BlackBerry and Apple’s iPad.

(more…)

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Tags: Application development, Cloud computing, cloud services, host on cloud, Internet, internet application, IT services, microsoft, microsoft office, Project management, website
Posted in CRM, Cloud computing, IT services, Internet | No Comments »

Three Steps to a Successful CRM Strategy

Thursday, April 15th, 2010

Creating an effective customer relationship management (CRM) strategy is different for each company. Yet, there are three key steps which we would suggest to take into account and which can be applied to building any CRM strategy. These three steps to a successful CRM strategy are:

setting the direction
reviewing the current situation
creating a plan

Building a CRM Strategy

A CRM strategy which is developed in isolation is ineffective. It should function in linkage with the overall corporate strategy, and should base on existing sales or marketing strategies. Following the below three steps will ensure that your CRM strategy will succeed.

(more…)

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