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Archive for the ‘CRM’ Category

Three Steps to a Successful CRM Strategy

Thursday, April 15th, 2010

Creating an effective customer relationship management (CRM) strategy is different for each company. Yet, there are three key steps which we would suggest to take into account and which can be applied to building any CRM strategy. These three steps to a successful CRM strategy are:

setting the direction
reviewing the current situation
creating a plan

Building a CRM Strategy

A CRM strategy which is developed in isolation is ineffective. It should function in linkage with the overall corporate strategy, and should base on existing sales or marketing strategies. Following the below three steps will ensure that your CRM strategy will succeed.

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Tags: approach, change management, competitive advantage, corporate strategy, CRM, crm strategy, crm vision, customer base, customer loyalty, customer relationship management, planning, sales and marketing
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Gartner: 22 Percent Growth in Global SaaS Earnings in 2009

Monday, October 26th, 2009

The latest forecasts of Gartner, the world’s leading information technology market research and advisory company, show that the market for software-as-a-service (SaaS) is expected to reach $8 billion in 2009, which is a 22% increase from 2008 revenue of $6.6 billion. Besides, the market will be consistently growing through 2013 with the worldwide SaaS revenue reaching the figure of $16 billion for the enterprise application market.

“The adoption of SaaS continues to grow and evolve within the enterprise application markets as tighter capital budgets in the current economic environment demand leaner alternatives, popularity increases, and interest for platform as a service and cloud computing grows,” said Gartner representatives.

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Tags: cloud, CRM, customer relationship management, digital content creation, enterprise resource planning, ERP, gartner, human capital management, Industry news, SaaS, softheme, software-as-a-service, supply chain management
Posted in CRM, Cloud computing, Industry news, Outsourcing, SaaS, Web development | No Comments »

Global CRM Market: 5 Years of Consecutive Growth

Wednesday, August 12th, 2009

Provided by Gartner, the world’s largest technology business research authority, the new research has shown that the worldwide customer relationship management (CRM) market experienced growth during last year (2008).

Those interested in IT outsourcing might find curious the figures which Gartner came up with. The researchers found that the global CRM market achieved revenues of $9.15 billion in 2008. According to statistics, this figure shows a 12.5% increase on the $8.13 billion revenue reported in the previous year.

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